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Kelsey Simpson

Western & Ag Marketer | Story Teller

Inspired by innate curiosity and creativity.

Driven by small-town tenacity and love of telling stories.

  • LinkedIn

Highlights.

2011- 2015
Mount Royal University
Bachelor of Communications

2015 +
Splitting Arrows Media

2019
Social Marketing Certificate

2021+
Kenna
Campaign Lead

More about me.

Curiosity charged my journey into communications and has taken me to so many places along the way. My passion for storytelling has brought me into the world of corporate communications, social media and digital marketing, journalism, photography, videography, web design, and overall marketing strategy.

Getting a little more personal, I was born and raised on a cattle ranch in East Central Alberta. Growing up rurally nurtured my love of all things ranching, farming, hunting and rodeo. Since agriculture has always been near and dear to my heart, it was a natural fit to combine my love of telling stories with my ag background for my current career as a Western & Ag Marketer.

When I'm not geeking out over marketing campaigns or rodeo journalism, you can find me volunteering at or enjoying a rodeo, shooting arrows at archery tournaments or wandering around taking photos of this beautiful place I call home.

EDUCATION

13 MOON INDIGENOUS WOMEN's+ LEADERSHIP PROGRAM

IndigenEYEZ

2022

SOCIAL MARKETING CERTIFICATE

Hootsuite

2019

MOUNT ROYAL UNIVERSITY

Bachelor of Communications - Journalism

2015

President & Dean's Honour Roll,

Writing with Light Photojournalism Award, Calgary Herald Journalism Scholarship

CONSORT HIGH SCHOOL

High School Diploma

2011

Student of the Year Award, Honour Roll, Captain of Basketball Team

COMPETENCIES

  • Adobe Creative Suite: Photoshop, InDesign, Illustrator, Premiere Pro, After Effects

  • Software: Mail Chimp, JIRA, Joomla, Word Press, Wix, Square Space, Google Analytics, Meta Ads

  • CP & AP Writing Style

PROFESSIONAL EXPERIENCE

SPLITTING ARROWS MEDIA

Owner

2015+

KENNA AD AGENCY

Campaign Lead- InVigor Canola Portfolio

2021+

STG PROMOTIONS

Social Media & Digital Marketing Manager

2022

WESTVIEW CO-OPERATIVE LTD

Marketing & Communications Coordinator

2019-2021

FOX LAKE AGRO, HANNA BUILDING SUPPLIES

Marketing & Communications Coordinator

2018

THE CALGARY JOURNAL

Reporter, Quality Assurance Editor

2012-2015

THE WESTERN HORSE REVIEW

Journalism Intern

2014

THE CONSORT ENTERPRISE

Staff Reporter

2011-2012

SPECIAL AREAS MUNICIPAL DISTRICTS

Social Media Intern

2012

COMMUNITY

SUNDRE PRO RODEO & RACE ASSOCIATION

Director, Executive Secretary

2021+

GOOSEBERRY LAKE RODEO ASSOCIATION

Committee Member

2015-2021

HIGHWAY 41 PHEASANT FESTIVAL

Board Member, Marketing Chair

2016-2019

INTERESTS
 

  • Agriculture, Ranching, Farming

  • Archery & Hunting

  • Rodeo & Western Events

  • Métis & Indigenous History

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